Weight Watchers magazine

"The September/October issue [2010] of Weight Watchers magazine features plus-sized models who look nice, but realistically chunky -- unlike fashion magazines where "plus size" means having the teensiest bit of stomach pooch.

Those models are wearing the jeans styles most flattering to women who aren't "a size 10 yet." So here you have reader service blended with subtle inspiration -- typical of the supportive tone of the magazine as a whole.

. . . Unlike mags like Shape or Fitness that cater to gung-ho gym bunnies, Weight Watchers readers presumably run the gamut, including morbidly obese exercise newbies who need to be gently but firmly encouraged to get off the couch."

From Magazine Rack.